Every scan returns one report: the tools found and whether each one fired, what fired on a visit where the cookie banner was declined (or left unanswered where there is no reject control), which visitor actions produced a measurement, and the problems found, ranked. The three examples below are illustrative, built on fictional or anonymised sites, so you can see the format before you run a scan.
The free scan report
The free scan needs only a public URL and nothing installed. This example shows what it returns:
- The stack, named and verified: each analytics, advertising, replay and consent tool present on the page, with its account or container id, and whether it fired during the visit.
- Consent behaviour: what fired on a visit where the cookie banner was declined, or left unanswered where there is no reject control.
- The interaction gap: the page was scrolled, clicked and its form fields filled without submitting, and the report shows which of those actions reached analytics and which produced nothing.
- The top problems, ranked. In the free report the fixes themselves are locked; the full fix list comes with the Pro Scan.
The Pro Scan report
The Pro Scan adds a funnel crawl, and the fixes are unlocked. This example is a fictional online bookstore running a tag manager, GA4, Meta and TikTok pixels, an email-marketing tool and a consent banner.
The GTM container diff
If you attach an exported Google Tag Manager container to a scan, the report reads the container and lists its tags, with each tag's type, ids, consent setting and status. This example is built from an anonymised container.
→ Open the GTM container diff example
How is the score calculated?
The health score starts at 100 and loses points for each problem found, more for a serious problem than a minor one. When a scan cannot see enough of a site to score it fairly, the report says so and withholds the score. The score is there to compare a site with itself over time; the findings underneath it are what you act on.
What is not in a report
A report shows what the visitor's browser sent and when. It does not show server-to-server integrations, anything a form submission or a purchase would send (those actions are switched off in our current configuration, on every site), or the settings inside your analytics property. It is not a legal opinion on consent; it is the evidence that conversation needs.
Run one on your site
Enter a public URL on the homepage to run the free scan. No script, no signup.